New Website
For a business that needs a clean first online presence or a complete rebuild from scratch.
See New Website details →Small-business website service
A website should make the next step obvious.
I build clear, professional websites for small businesses using a practical mix of customer psychology, Business Information Systems, and IT support thinking.
That means the site is not just decorated. It is organized around how people understand your offer, decide whether they trust you, and know what to do next.
Now accepting select small-business website projects.
Low-friction first step
Not ready for a full build? Start with a free clarity audit.
Send your current website and I’ll look for the obvious friction: confusing offer, weak trust signals, buried contact path, mobile issues, or pages that do not guide customers clearly.
Packages and tiers
Start with the situation. Then choose the depth.
Start with the type of project: a new website, a website refresh, or a focused landing page. Then choose the correct scope. Monthly Care / Growth Support is offered after project selection as an ongoing subscription.
Website Refresh
For an existing site that needs clearer messaging, stronger trust, better structure, or a more professional look.
See Refresh details →Landing Page
For one offer, campaign, service, lead magnet, product, or booking path that needs a focused page.
See Landing Page details →Monthly Care / Growth Support
For clients who want site health, analytics visibility, and steady improvement after the one-time project is selected.
See Care plans →
How it works: package = type of work; tier = depth of scope. If a request belongs in the next tier, the project moves to that tier instead of becoming a random small add-on.
Clean Launch
Starting at $750
Best for a new website that needs a clear, credible launch without heavy strategy or advanced add-ons.
- Clean one-page or compact site structure
- Core offer, service, about, and contact sections
- Mobile-friendly layout
- Basic visual polish and launch checks
- Simple handoff notes
Trust Builder
Starting at $1,500
Best when the site needs better messaging, stronger trust, improved flow, and more polish before launch.
- Everything in Essential
- Customer-focused messaging pass
- Trust/proof sections and stronger service explanation
- Improved contact path and page flow
- Basic Google Analytics/Search Console setup option
Strategy + Systems
Starting at $2,500
Best when the site should work as a more complete customer-decision system with deeper planning and launch support.
- Everything in Professional
- Deeper offer and audience clarity work
- Expanded page or section planning
- Stronger brand/style direction
- Launch support and detailed handoff
Other locked package pricing: Landing Page is a focused one-page package at $500. Website Refresh has its own tier ladder because analysis, cleanup, broken links, transfer/scrub work, and reporting add effort: $1,000 / $1,750 / $2,750. Monthly Care / Growth Support is subscription-based at $125 / $250 / $500 per month.
Style directions
This site now uses a clean systems-minded style. Client sites should fit their own audience.
The visual system should fit the business. A plumber, therapist, roofer, tutor, consultant, mechanic, boutique, and local restaurant should not all wear the same outfit.
Clean local service
Simple, trustworthy, easy to call, built for home services and practical local businesses.
Warm professional
Calm, polished, human, built for consultants, coaches, therapists, educators, and trust-heavy services.
Bold offer page
Direct, conversion-focused, built for one campaign, product, event, appointment, or lead magnet.
Character brand
More distinctive and memorable, like this site, when the business benefits from a stronger creative identity.
Fit
Best for practical small-business owners who want clarity, not agency theater.
Good fit
- Service businesses and solo operators
- Outdated or confusing sites
- New businesses that need credibility quickly
- Owners who want plain-language process and clear next steps
Not the best fit
- Large custom web apps
- Heavy ecommerce systems
- Brands that need a big agency team
- Projects where no one can explain the offer or decision-maker
The method
Psychology for clarity. Systems thinking for structure.
Good design is not just a look. It is a sequence of decisions a visitor can follow without getting lost.
Customer psychology
Clarify what people need to understand before they trust the business enough to reach out.
Information systems
Organize pages, sections, contact paths, and handoff notes so the site works like a small business system.
IT support mindset
Check links, assets, mobile behavior, basic deployment details, and avoid leaving the client with mystery problems.
Add-ons
Add the pieces that help the site keep working after launch.
Not every business needs every add-on on day one. These can be included in a larger tier or added after the first draft.
Google setup
Google Analytics and Search Console setup so traffic and search visibility can be measured.
SEO basics
Page titles, descriptions, structure checks, and practical search-friendly cleanup.
Site crawl checks
Technical crawl checks for broken links, missing metadata, indexability basics, and obvious site issues.
Monthly visibility support
Light monthly review of search data, page health, content opportunities, and next improvements.
Content or blog support
Help turning customer questions into useful pages or posts that can support search and trust.
Local business basics
Support for location/service-area clarity, local service pages, and Google Business Profile alignment.
Quote questionnaire
Not sure which tier fits? Start here.
This guided questionnaire helps identify the package, likely tier, and useful add-ons before a quote is prepared.
New Website questions
- Is this your first business website or a full rebuild?
- How many pages or sections do you think you need?
- Do you already have logo, colors, photos, and written content?
- Do customers need to call, email, book, buy, or submit a form?
- Do you want basic launch only, stronger messaging, or deeper strategy?
Website Refresh questions
- What is not working on the current site?
- Is the main problem design, copy, trust, search visibility, or technical cleanup?
- Do you want to keep the same platform/domain?
- Are there pages that should be removed, rewritten, or added?
- Do you need analytics, Search Console, or site crawl checks?
Landing Page questions
- What single offer, service, event, product, or lead magnet is the page for?
- What action should visitors take?
- Where will traffic come from: search, social, email, ads, QR code, or referrals?
- Do you need copywriting, visuals, FAQ/objection handling, or tracking setup?
- Is this a one-time campaign or part of a larger funnel?
Monthly Care / Growth questions
- Is the site already live?
- Do you have Google Analytics and Search Console connected?
- Do you need monthly SEO basics, crawl checks, content ideas, or local visibility support?
- How often do you want updates or reports?
- What business result matters most: more calls, better leads, more search traffic, or clearer content?
Quick tier guide
New Website: $750 / $1,500 / $2,500 depending on scope depth.
Landing Page: $500 for a focused one-page build, with optional one-time upgrades.
Website Refresh: $1,000 / $1,750 / $2,750 because cleanup, transfer/scrub work, broken-link checks, and reporting add effort.
Monthly Care / Growth: $125 / $250 / $500 per month after project selection.
Outcomes
What the work is designed to improve.
A good site should help a visitor understand the business faster and feel safer taking the next step.
Clarity
Visitors should quickly know what you do, who you help, and why the offer matters.
Trust
The site should answer quiet doubts with better structure, proof, process, and plain language.
Action
The next step should be obvious: contact, request a quote, book a call, or ask about a package.
What to send
Start with a simple project note.
To get a useful first quote, send:
- Your business name and what you offer
- Your current website, if you have one
- What feels confusing, outdated, or unfinished
- Which package fits, or use the questionnaire above if you are unsure
- Which package and scope seems closest: New Website, Landing Page, Website Refresh, or Monthly Care / Growth
- Any add-ons you already know you want, such as SEO, Google setup, or monthly support
Sample transformation
This site is the first case study.
The same method used here can be applied to a client site: clarify the offer, organize the decision path, add proof/trust sections, and make the next step easier.
A generic or unclear site can make visitors work too hard to understand the offer, price range, process, and next step.
This version separates packages, tiers, add-ons, FAQ, process, and intake so a prospect can self-orient before reaching out.
The goal is not decoration for decoration's sake. It is a clearer customer decision system wrapped in a professional visual style.
Ready-to-send assets
Built for conversations, not just browsing.
FAQ
Common questions before starting.
Do you write the website copy?
Yes. I can shape the page copy around your offer, audience, and customer path. If you already have copy, I can improve and organize it.
Can you refresh an existing site?
Yes. Website Refresh has its own pricing because existing sites often require diagnosis, transfer/scrub work, broken-link checks, cleanup, and a clear issue report before the final polish.
Do I need everything ready before reaching out?
No. A short explanation of your business, your current site if you have one, and what you want improved is enough to begin.
Are prices final?
The listed prices are starting points. Final scope depends on page count, content needs, platform, assets, revisions, and launch support.
What happens after the first draft?
You review the draft, send notes, and the site is polished toward launch. The goal is a clear handoff, not a mystery pile of files.
What types of businesses are the best fit?
Service businesses, solo operators, local companies, simple offers, consultants, early-stage businesses, and existing sites that need better clarity.
After you choose
What happens after someone selects a package and tier.
01
Inquiry
Send the package, tier, current site if any, and what needs to improve.
02
Scope
I confirm fit, recommend the best package/tier/add-ons, and outline the project path.
03
Start
Once scope and payment terms are agreed, the draft build begins.
04
Draft
The site structure, copy sections, visual system, and mobile layout come together.
05
Review
You review the draft, send notes, and the site is polished toward launch.
06
Launch
Final checks run, the site goes live, and optional monthly support can begin.
About Kevin
Built by someone who thinks in people and systems.
Kevin’s background combines Business Information Systems, Organizational Psychology, and practical IT support. That combination is useful for website work because a site has to serve both the customer’s mind and the business’s workflow.
Best fit
Small businesses, solo operators, service providers, simple offers, outdated sites, unclear contact paths, and focused landing pages.
Start here
Need a clearer site?
Send your business name, current website if you have one, what you want improved, and which tier seems closest. You do not need a perfect brief to start.
Start the intake form